It’s all in the numbers: Online Radio via

One of the most consistent questions we get working in Internet radio is where we get our numbers? Predominantly the question comes from those working in commercial radio and people interested in how we operate and create revenue flow.

The irony of course is that were we just a straight website operating in the online environment, people wouldn’t ask the question. In the online world of websites, we have established a measurement for traffic, assigned a value to it over the last ten years that is accepted and traded upon. To get to an audience size via a website we count the number of hits to the site on the server and then work out unique hits against overall site hits and derive an audience figure and reach from there.

Taken from the recent article I wrote for

A recent survey in the US by TargetSpot, a digtal audio network, found an increase in tablet ownership of nearly 87%, combined with a smartphone take-up increase of 22%.

As the world fast grabs hold of new devices to make their lives more connected, so our ways of delivering and receiving everyday content is being reshaped. Radio is but one of these everyday concepts that are being delivered in a new and fresh way. It’s a concept that is rapidly changing though, particularly in emerging markets like South Africa.

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Winter Wondering….The Style of Greyness.

If you were slightly worried that nailing that winter look this year – fear not the clever folks at Sunglass Hut have got all sorted for you.

Fashion headmasters have all embraced and modernised familiar 1970s tailoring recently, heralding a new trend in menswear: Professional preppy. The look is characterised by superior tailoring, crisp shirts, bow-ties and the must-have accessory: the perfect pair of sunglasses.

Click to Enlarge & be Educated…

Someone That I Used To Know. The Cover. And The Covers Cover.

You have heard the Aussie outfit Gotye’s tune “Somebody I used to know”, if you havent I will invoke a piece of that that tired old phrase, “hiding + rock”. If you havent heard it you should have. It’s a great tune with real instruments and great vocals with a proper lyric. There is also no 12 bar rap moment hidden somewhere as a cheap bridge.

It was indie-ish then 5fm played it, destroyed the hipsters love of the band but woke people up to it; then Highveld and KFM picked up and brought it to parts of Bellville and Benoni where it found a new audience who have embraced and will more than likely adopt them as their own and bring on a deluge of remix’s with a euro 4/4 feel and some crap ringtones which purport to sound the same but actual dont but will only cost you R3,50.


The tune and has had a surprising number of makeovers on the net over the past few months, which I have collated below for you; you know save you the trouble etc.

The first is the actual Gotye, which by the way  is derived from “Gaultier” (or “Gautier” or “Gauthier”,) the French equivalent of “Wouter” (“Walter” in English.)… So now we know.

The second is a single instrument cover of the tune by Walk Of The Earth – damn clever and a very good cover.

The Third in the rougues gallery of this tune is by Key Of Awesome, who have taken Gotye’s version, mixed it WOFTE and then rewritten the lyrics…I know.

Videos after the jump…

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Half Arsed-a Chef. You heard right.

HalfArsed-a Chef

I am a big fan of the Master Chef Brand and hopefully the series out here in SA will do it justice.

That said I am a bigger fan of the Nomu brand which is why I signed up to be on Half Arsed-a Chef.

Why you ask?

Well aside from using great ingrediants from the Nomu range, I was finally able to be on a cooking show that required no talent, ability and had a ready supply of good wine Flloyd-style.

Check out the 1st of the series here or press play above. Follow Nomu here and witness not only great brand in the culinary business but also a company that doesn’t mind pushing things a little.

I like that.





The Future of Mobile

"Totally. It has no cords or it's tiny! And the battery life is...hello? hello?"

As someone with a vested interest in the mobile space I was quite keen to read the below article by Business Insider CEO Henry Blodget.

Given the news making the rounds this morning about the flagging sales of the personal computer and of course the sale of how many millions of the new iPad, Blodget’s insights provide an interesting look and cross section of the current tech platform space.


Yesterday, we hosted our IGNITION WEST: Future of Mobile conference in San Francisco.

To kick off the conference, our BI Intelligence team—Pascal-Emmanuel Gobry, Alex Cocotas, and I—put together a deck on the current trends in mobile. We looked closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.

Read more and view the graphs! >>

Inside The ‘Sex And The City’ Townhouse

"This smirk suggests I may very well be having intercourse with Carrie..."

I will admit that I am not the worlds biggest fan of “Sex in the city”. Carrie Bradshaw always seemed to high maintenance for my liking and the older chick just scared me (not that I wouldn’t).

However I am a huge fan of New York, the star behind the stars in this series. I have had some amazing times there and one of the most enduring features of the city, for me, are the loft’s and Brownstones of the denizens.

Which is why this article from the caught my attention.

It’s going to take a real life Mr. Big to get this $9.65 million West Village townhouse off the market.

The 4,100-square-foot townhouse on Perry Street was made famous after it was used as the exterior of Sarah Jessica Parker’s character’s apartment on “Sex and the City.”

Carrie smoked a lot of cigs and cried over a lot of boyfriends on those stairs.

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