Originally posted by Memeburn.com 09.09.12Follow @RichardHardiman
I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the line spend. In the meeting, the brand manager repeatedly reinforced his wish for a greater number of “likes” on the brand’s Facebook page. The CEO heard that was the “new big thing”, so that was the directive. To be fair the brand guy didn’t agree with it, but he also hadn’t pushed back. So “get more likes” was the challenge put forward.
It’s not the first time I have seen nor heard this request from clients. Can you conceptualize a competition or campaign that can increase the brand’s “likes”? My answer is generally, “probably” but why on earth would you want to?