Category Archives: Online

The Unbearable Likeness of Mass

Originally posted by  09.09.12

I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the line spend. In the meeting, the brand manager repeatedly reinforced his wish for a greater number of “likes” on the brand’s Facebook page. The CEO heard that was the “new big thing”, so that was the directive. To be fair the brand guy didn’t agree with it, but he also hadn’t pushed back. So “get more likes” was the challenge put forward.

It’s not the first time I have seen nor heard this request from clients. Can you conceptualize a competition or campaign that can increase the brand’s “likes”? My answer is generally, “probably” but why on earth would you want to?

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If you missed this morning’s discussion on SAFM‘s media show, hosted by Ashraf Garda, here is a podcast! A lot of people tweeted that they couldn’t listen to it because they don’t have FM radios at home. It should be mentioned most local radio stations are also available on LSM 7-10′s preferred radio source – the internet.

Ashraf chatted to myself  (2ovRadio) and Darren Scott from Ballz Radio, about everything to do with internet radio and how the medium is growing at a rapid pace in South Africa.

Full interview and podcast here

It’s all in the numbers: Online Radio via

One of the most consistent questions we get working in Internet radio is where we get our numbers? Predominantly the question comes from those working in commercial radio and people interested in how we operate and create revenue flow.

The irony of course is that were we just a straight website operating in the online environment, people wouldn’t ask the question. In the online world of websites, we have established a measurement for traffic, assigned a value to it over the last ten years that is accepted and traded upon. To get to an audience size via a website we count the number of hits to the site on the server and then work out unique hits against overall site hits and derive an audience figure and reach from there.

Taken from the recent article I wrote for

A recent survey in the US by TargetSpot, a digtal audio network, found an increase in tablet ownership of nearly 87%, combined with a smartphone take-up increase of 22%.

As the world fast grabs hold of new devices to make their lives more connected, so our ways of delivering and receiving everyday content is being reshaped. Radio is but one of these everyday concepts that are being delivered in a new and fresh way. It’s a concept that is rapidly changing though, particularly in emerging markets like South Africa.

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Someone That I Used To Know. The Cover. And The Covers Cover.

You have heard the Aussie outfit Gotye’s tune “Somebody I used to know”, if you havent I will invoke a piece of that that tired old phrase, “hiding + rock”. If you havent heard it you should have. It’s a great tune with real instruments and great vocals with a proper lyric. There is also no 12 bar rap moment hidden somewhere as a cheap bridge.

It was indie-ish then 5fm played it, destroyed the hipsters love of the band but woke people up to it; then Highveld and KFM picked up and brought it to parts of Bellville and Benoni where it found a new audience who have embraced and will more than likely adopt them as their own and bring on a deluge of remix’s with a euro 4/4 feel and some crap ringtones which purport to sound the same but actual dont but will only cost you R3,50.


The tune and has had a surprising number of makeovers on the net over the past few months, which I have collated below for you; you know save you the trouble etc.

The first is the actual Gotye, which by the way  is derived from “Gaultier” (or “Gautier” or “Gauthier”,) the French equivalent of “Wouter” (“Walter” in English.)… So now we know.

The second is a single instrument cover of the tune by Walk Of The Earth – damn clever and a very good cover.

The Third in the rougues gallery of this tune is by Key Of Awesome, who have taken Gotye’s version, mixed it WOFTE and then rewritten the lyrics…I know.

Videos after the jump…

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Half Arsed-a Chef. You heard right.

HalfArsed-a Chef

I am a big fan of the Master Chef Brand and hopefully the series out here in SA will do it justice.

That said I am a bigger fan of the Nomu brand which is why I signed up to be on Half Arsed-a Chef.

Why you ask?

Well aside from using great ingrediants from the Nomu range, I was finally able to be on a cooking show that required no talent, ability and had a ready supply of good wine Flloyd-style.

Check out the 1st of the series here or press play above. Follow Nomu here and witness not only great brand in the culinary business but also a company that doesn’t mind pushing things a little.

I like that.





The Future of Mobile

"Totally. It has no cords or it's tiny! And the battery life is...hello? hello?"

As someone with a vested interest in the mobile space I was quite keen to read the below article by Business Insider CEO Henry Blodget.

Given the news making the rounds this morning about the flagging sales of the personal computer and of course the sale of how many millions of the new iPad, Blodget’s insights provide an interesting look and cross section of the current tech platform space.


Yesterday, we hosted our IGNITION WEST: Future of Mobile conference in San Francisco.

To kick off the conference, our BI Intelligence team—Pascal-Emmanuel Gobry, Alex Cocotas, and I—put together a deck on the current trends in mobile. We looked closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.

Read more and view the graphs! >>

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