Category Archives: Mobile

The Unbearable Likeness of Mass

Originally posted by Memeburn.com  09.09.12

I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the line spend. In the meeting, the brand manager repeatedly reinforced his wish for a greater number of “likes” on the brand’s Facebook page. The CEO heard that was the “new big thing”, so that was the directive. To be fair the brand guy didn’t agree with it, but he also hadn’t pushed back. So “get more likes” was the challenge put forward.

It’s not the first time I have seen nor heard this request from clients. Can you conceptualize a competition or campaign that can increase the brand’s “likes”? My answer is generally, “probably” but why on earth would you want to?

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Via 2oceansvibe.com

If you missed this morning’s discussion on SAFM‘s media show, hosted by Ashraf Garda, here is a podcast! A lot of people tweeted that they couldn’t listen to it because they don’t have FM radios at home. It should be mentioned most local radio stations are also available on LSM 7-10′s preferred radio source – the internet.

Ashraf chatted to myself  (2ovRadio) and Darren Scott from Ballz Radio, about everything to do with internet radio and how the medium is growing at a rapid pace in South Africa.

Full interview and podcast here


It’s all in the numbers: Online Radio via Bizcommunity.com

One of the most consistent questions we get working in Internet radio is where we get our numbers? Predominantly the question comes from those working in commercial radio and people interested in how we operate and create revenue flow.

The irony of course is that were we just a straight website operating in the online environment, people wouldn’t ask the question. In the online world of websites, we have established a measurement for traffic, assigned a value to it over the last ten years that is accepted and traded upon. To get to an audience size via a website we count the number of hits to the site on the server and then work out unique hits against overall site hits and derive an audience figure and reach from there.

Taken from the recent article I wrote for Memeburn.com:

A recent survey in the US by TargetSpot, a digtal audio network, found an increase in tablet ownership of nearly 87%, combined with a smartphone take-up increase of 22%.

As the world fast grabs hold of new devices to make their lives more connected, so our ways of delivering and receiving everyday content is being reshaped. Radio is but one of these everyday concepts that are being delivered in a new and fresh way. It’s a concept that is rapidly changing though, particularly in emerging markets like South Africa.

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The Future of Mobile

"Totally. It has no cords or anything...no it's tiny! And the battery life is...hello? hello?"

As someone with a vested interest in the mobile space I was quite keen to read the below article by Business Insider CEO Henry Blodget.

Given the news making the rounds this morning about the flagging sales of the personal computer and of course the sale of how many millions of the new iPad, Blodget’s insights provide an interesting look and cross section of the current tech platform space.

Blodget:

Yesterday, we hosted our IGNITION WEST: Future of Mobile conference in San Francisco.

To kick off the conference, our BI Intelligence team—Pascal-Emmanuel Gobry, Alex Cocotas, and I—put together a deck on the current trends in mobile. We looked closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.

Read more and view the graphs! >> BusinessInsider.com


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